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  • braintingle

How braintingle Helps You Break Bad Habits with Neuroscience & CBT

Updated: Jul 27, 2020

“Neurons that fire together wire together.”

- Donald O. Hebb


braintingle (with a small ‘b’) is not just another habit tracker.


It’s a scientific approach to solve one of the greatest issues of modern times, breaking bad habits.


The app was designed and engineered with neuroscience and CBT (cognitive behavioral therapy) protocols to increase your chance of rewiring the brain.


With the help of our in-house experts, we’ve done extensive research to make this happen. Whether you agree or disagree with the approach, the meticulous engineering of the app can nudge you to take positive action, anytime and anywhere. 


So today, we’re diving into some of the science behind the app to help you better understand how much thought has gone into this project.


Let’s dive in. 🌊


1.RAS (Reticular Activating System)


“Our brain is mapping the world. Often that map is distorted, but it's a map with constant immediate sensory input.”

- E. O. Wilson

The reticular activating system (RAS) is one of the most important parts of the brain located at the base where it connects with the spinal cord.


RAS is basically a subconscious filter that acts as a gate keeper for the roughly eight million bits of information (subconsciously) flowing through our brain. If (or when) the message passes through and enters the cerebrum, we’re able to form precise conscious thoughts and emotions. So, the important questions is the following.


How do we get that message through so that our subconscious thoughts push us to perform certain tasks?

The answer is simple.


Write things down and recall as often as possible.


Braintingle helps people adopt this protocol with the following. 

  • Define the bad habit and its cause/cue (trigger)

  • Select a proven solution to try

  • Write a journal to track

  • Post an image for better recall


By fully visualizing from the problem to solutions, you’re able to increase the chance of passing the information through the filter, and be considered important by your subconscious. The subconscious will determine the probability of breaking that dreadful pattern.


2.Habit Loop


“This process within our brains is a three-step loop.”

- Charles Duhigg

Writing it down, visualizing, and putting it to action isn't enough. We must wire a whole new process into a loop so that neurological chemicals like dopamine can strengthen the connections of a healthier trigger and action.


This is where the ‘habit loop’ theory comes into play.



Cue is your trigger. Routine is a particular habit. Reward is a way to kick that dopamine into high gear and turn your diligent efforts into an automatic response. 


According to John Hopkins’ issue in Current Biology, “the neuroscientists demonstrated that when people see something associated with a past reward, their brain flushes with dopamine—even if they aren't expecting a reward and even if they don't realize they're paying it any attention”. 


Braintingle’s reward is a great cause.


Every time you break bad habits and create a healthier pattern, we donate $ to worthy causes like Cure Alzheimer’s Fund.


By solving a personal problem, you’re not only improving yourself, but lending a hand to solve one of the deadliest neurological "diseases" known. In the future, braintingle plans to offer a more robust donation options.


3. Accountability


Going lone wolf isn’t effective.


Funded by the US National Institute on Aging, a rigid study of 3722 couples (married and cohabitants) showed that one’s health improvement efforts are greatly affected by their partner’s efforts. The more their partner tried to improve, the more likely he or she was influenced. 


This isn’t new. But we often don’t seek helpful networks due to a variety of reasons: shame, fear of failure, preferring to be alone, and just the lack of knowledge of finding the right partner.


Braintingle aims to provide a vast Habit Network and a matching system so that you have no need to search for the right solution. Once you find your perfect partners, you’ll keep each other accountable and track progress. Which in turn, would increase your chance of succeeding.


RAS – Habit Loop – Accountability


Here’s the recap

  • Write and visualize your bad habits and possible solutions

  • Create an automatic habit loop with rewards and noble cause

  • Connect to the Habit Network to supercharge motivation, increase accountability, and seek alternative solutions


The above three protocols are just a cog of the holistic approach that braintingle has chosen to embed into the service. We’re still in a research phase to improve the model and make your life healthier.


Now go break bad habits with braintingle

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